Courses & Workshops

Virtual, Viral & Valuable:  Marketing In A New Paradigm (new for 2010)

Abstract:  This three-hour course covers three modules of information including social media, video strategies and buyer strategies.  Participants will learn the aspects of being a virtual real estate agent in a new marketplace, explore what makes video viral in a way that connects with today’s consumers and practice valuable, practical strategies for working with the market’s challenging buyers.  Includes eight interactive text message polls and three class-wide exercises.

• Goal 1:  Understand web strategy vs. website
• Goal 2:  Explore blogging and social media
• Goal 3:  Grasp real estate video strategies
• Goal 4:  Apply real estate video to everyday business
• Goal 5:  Discover secrets for getting today’s buyers off the fence
• Goal 6:  Articulate agent social economics

After workshop deliverables:  Participants will receive a free pass ($30 value) to Brian’s 3rdTH@3 (Third Thursday At Three) Webinar which will specifically address implementation and the questions students have experienced after the class.  Students will receive (1) Buyer’s Questionnaire PDF, (2) Buyer Dialogues PDF and (3) Blogging & Social Media Quick Reference Guide PDF.

Meeting Planners click here for sample handouts and continuing education outlines.  Password protected.  Contact Brian or Lisa for entry.

Abstract:  Offered in three hours, this is one of Brian’s most requested courses.  In 2010, the Council of Residential Specialists released a hybrid of this course written by Brian to their membership.  The in-depth seminar is in four segments which easily can be broken up for breaks.  They include search engine optimization, blogging, social media and developing your on-line brand.  Agents will understand search engine marketing and pay-per-click advertising, social media personality types, basics of today’s most salient channels and tons of statistics to add to their agent toolbox.  Includes ten interactive text message polls and four class-wide exercises.  Students will be challenged in with tangible six goals and six implementation actions.

• Goal 1:  Understand cost-cutting measures
• Goal 2:  Grasp how today’s consumers find you
• Goal 3:  How to start and build a blog
• Goal 4:  Social media types and best uses
• Goal 5:  Building your on-line brand
• Goal 6:  Use analytics to work better with sellers

After workshop deliverables:  Participants will receive a free pass ($30 value) to Brian’s 3rdTH@3 (Third Thursday At Three) Webinar which will specifically address implementation and the questions students have experienced after the class.  Students will receive (1) Analytics Worksheet PDF, (2) Contract Obstacles Worksheet Word Document and (3) Blogging & Social Media Quick Reference Guide PDF.

Meeting Planners click here for sample handouts and continuing education outlines.  Password protected.  Contact Brian or Lisa for entry.

Abstract:  One of the most time flexible course, content can be delivered in a 1 hour, 2 hour or 3 hour format.  In all formats, students will walk away with a basic knowledge of applications, strategies, hardware and software.  In the longer formats, agents will learn in-depth about music licensure, explore examples of all formats, dig deep into software and hardware, observe the three secrets pros use to get the perfect home shots, storyboard neighborhood videos and learn how to use video as a major listing strategy.

• Goal 1:  Understand the more than ten applications of live real estate video
• Goal 2:  Learn the three predominant types of video home tours
• Goal 3:  Learn the software and hardware needed to create pro-like productions
• Goal 4:  Uncover the secrets to making music work on your productions
• Goal 5:  Practice syndication strategies for building analytics
• Goal 6:  Discover the basics of professional shooting, lighting and general shots.

Meeting Planners click here for sample handouts and continuing education outlines.  Password protected.  Contact Brian or Lisa for entry.

Abstract:  As one of Nashville’s top buyer’s agent (yes, still even with the teaching), Brian has systemized the buyer process in such a way that his buyers are going to contract within 18 hours from the first home they see.  This two hour course (flexible) exposes Brian’s proven paths to get buyers off the fence through his Car-To-Contract Covenant.  Students will learn how to counsel buyers, create buyer presentations, discover tips on working with each generation, find out fun ways to engage the kiddies and explore the hot buzz topic called “permission-based approaches” to consumers.

• Goal 1:  Understand and implement the tools for a successful “Car-To-Contract Covenant”
• Goal 2:  Prepare scripts and dialogues for overcoming buyer objections
• Goal 3:  Explore how to conduct buyer counseling sessions, even by mobile devices and webinars!
• Goal 4:  Learn agent economics via “The Completely Acceptable Offer”
• Goal 5:  Understand approaches for working with GenY, GenX, Baby Boomers and Seniors
• Goal 6:  Grasp the modern sales technique of permission-based marketing

After workshop deliverables:  Participants will receive a free pass ($30 value) to Brian’s 3rdTH@3 (Third Thursday At Three) Webinar which will specifically address implementation and the questions students have experienced after the class.  Students will receive (1) Buyer’s Questionnaire PDF, (2) Buyer Dialogues PDF (3) Kid’s Scavenger Hunt Maps PDF and (4) Pet’s Guide PDF.

Meeting Planners click here for sample handouts and continuing education outlines.  Password protected.  Contact Brian or Lisa for entry.

Abstract:  While still the minority computer on the market, Apple Computer’s market share is broadening with many of today’s top agents making the move to the world of Mac.  This two or three hour class explores every level of computing for the new PC-immigrant to the seasoned Mac veteran.  Participants will view their piece of machinery as a real estate power arsenal after this class.  Presented in five modules including (1) marketing, (2) presentations, (3) file management, (4) software and (5) hardware, accessories and gadgets.

• Goal 1:  View the Apple as a marketing portal by utilizing screenshots, drag-and-drop, key commands, print to PDF and file manipulation
• Goal 2:  Prepare killer presentations for buyers and sellers with webcams, microphones, web conferences and webinars
• Goal 3:  Explore file management through file organization, Time Machine, MobileMe, Expose and Spaces
• Goal 4:  Understand software for contact management, word processing, presentations, photos, videos, websites and software bundles
• Goal 5:  Learn about additional hardware and accessories to streamline your business via Bluetooth, iTouch/iPhone, cameras, printers, scanners, routers and storage devices.

After workshop deliverables:  Participants will receive a free pass ($30 value) to Brian’s 3rdTH@3 (Third Thursday At Three) Webinar which will specifically address implementation and the questions students have experienced after the class.  Students will receive (1) Apple Absolutes PDF and (2) Agent Applications PDF.

Meeting Planners click here for sample handouts and continuing education outlines.  Password protected.  Contact Brian or Lisa for entry.

Abstract:  It’s no secret that most agents today keep poor work-life balance.  Imagine a day where every agent can conduct business from almost anywhere with only a few gadgets, enabling them to break the ties to the desk and enjoy life a bit more.  This flexible two hour workshop explores the software and hardware needed to enable agents to conduct business from their lake house, road trip to the mountains or the couch in pajamas.  Budgeting and money returned will be examined to help agents decide if this is the direction they want to take.

• Goal 1:  Prepare a budget for going mobile
• Goal 2:  Evaluate life balance goals to assure a perfect match
• Goal 3:  Explore and price the essential hardware needed, in stages
• Goal 4:  Explore and price the essential software needed
• Goal 5:  Article your new found freedom to your buyers and sellers to attract the right consumers
• Goal 6:  Examine virtual assistants, pay-per-service models and new team member approaches

After workshop deliverables:  Participants will receive a free pass ($30 value) to Brian’s 3rdTH@3 (Third Thursday At Three) Webinar which will specifically address implementation and the questions students have experienced after the class.  Students will receive The Hardware & Software Migration Timeline and Checklist.

Meeting Planners click here for sample handouts and continuing education outlines.  Password protected.  Contact Brian or Lisa for entry.

Abstract: Taking traditional off line and paper-type aspects to an on-line environment is not only a money saving strategy but also an eco-friendly practice.  There’s more to email marketing than garnering names and hitting send.  A specific strategy must be employeed to make it a win-win for everyone involved.  This workshop focuses on the database process, best practices, timelines and philosophy.

• Goal 1:  Understand email applications for budgetary concerns
• Goal 2:  Examine the essential hardware and software to help the plan come together
• Goal 3:  Brainstorm and observe content that increases your open rate
• Goal 4:  Explore which days and times get the best results
• Goal 5:  Understand the full strategy for web engine optimization
• Goal 6:  Understand state compliance and CANSPAM issues

After workshop deliverables:  Participants will receive a free pass ($30 value) to Brian’s 3rdTH@3 (Third Thursday At Three) Webinar which will specifically address implementation and the questions students have experienced after the class.

Meeting Planners click here for sample handouts and continuing education outlines.  Password protected.  Contact Brian or Lisa for entry.

Abstract:  A key characteristic of top producing real estate professionals is that they surrounded themselves with the right people to guarantee their success.  This 2 hour session explores the twelve necessary connections and relationships every agent needs to build, maintain and grow their perfect business.  Pop culture is married through the use of classic sitcoms (Seinfeld, The Jeffersons, The Golden Girls, et.al.) and the characters that parallel “essentials” including.  Using the “Relationships Molecule,” participants will leave with (1) an understanding of the important relationships to complement their business; (2) a plan for integrating the key elements into their business plan throughout the year; and, (3) a measurement for assuring their relationships are symbiotic and healthy.

• Goal 1:  Understand the healthy and unhealthy relationships in your life
• Goal 2:  Reposition the healthy relationships to optimize your business
• Goal 3:  Identify the right people specifically in your life

After workshop deliverables:  Participants will receive a free pass ($30 value) to Brian’s 3rdTH@3 (Third Thursday At Three) Webinar which will specifically address implementation and the questions students have experienced after the class.

Meeting Planners click here for sample handouts and continuing education outlines.  Password protected.  Contact Brian or Lisa for entry.